Accessibility is More Than Just Technology: Why Content Matters
Many companies are realizing the need to act now. However, their focus is often on technical accessibility. They tend to hire someone to bring their website up to date technically, preferring not to handle it themselves and are willing to hand over the responsibility. Unfortunately, this approach is insufficient.
Web developers then focus on technical presentation. In the worst case, numerous ARIA attributes (which can be interpreted by screen readers and other assistive technologies) are scattered across the page, but a crucial aspect is often overlooked: the actual content and information architecture.
Content and Structure
Technically flawless websites are of little use if the content itself is not accessible or understandable. Over the years, I have repeatedly observed how challenging it is for many people to structure and prioritize content effectively.
Determining which information should take priority and which is less important can be difficult. Depending on the type of content, this requires professional expertise and the courage to assert these decisions in front of colleagues and management.
Focusing content can be uncomfortable because it requires you to take a clear stance, which can make you vulnerable.
Websites are powerful tools; their content structure and usability significantly impact the public image of your company or organization. Accessible content and a good structure are as important as complying with technical standards. A clear structure in the text helps readers better understand and process the content. Meaningful headings, good introductory texts, content sections, and a logical sequence are as important as intuitive user guidance and clear, well-structured navigation.
Accessibility requires a holistic approach that includes both technical implementation and content design, as well as user-friendliness. The forthcoming EU legislation presents an opportunity to elevate accessibility to a new level, but only if all involved parties are prepared to think beyond the purely technical aspects. Don’t lose sight of what makes you unique.
Your content—your mission—clearly formulated and well-structured, will ensure your message is heard by all.